Dan Reid explains how.
(Reid is senior editor for reference and academic books at InterVarsity Press, where he has worked since 1986.)
His first “reviewing sloth” is most significant:
The author failed to write a different sort of book, the sort of book that I prefer; and so I dislike this book.
Now here’s a blog piece worth reading! Thanks, Andy, for passing it along! I actually wrote one review last week and will write another this week. I guess I must change my initial opening line . . . “Now this book by author so-and-so is not the book I wished he written!” Oh well! Back to the keyboard! :)