- Who is Phil Gons?
- See the “about” and “family” pages on his website.
- Phil Gons is one of my closest friends. We taught Greek together at BJU as graduate assistants, and we taught Bible studies at a retirement home on Sundays for nearly two years. We shared an apartment on campus, and then we married our wives within eight days of each other. We took many classes together while working on Ph.D.’s in theology, and we studied together for our comprehensive exams and then took them at the same time. Phil has meticulously proofed several of my writing projects, including my first dissertation, with detailed and penetrating comments. He has one of the sharpest theological minds I’ve encountered, and his character is above reproach. We constantly correspond with each other about theology, and he is unusually gifted at combining technology and theology.
- What is Logos Bible Software?
- What will Phil Gons be doing with Logos Bible software?
- Short answer: Phil will serve as marketing executive. This will involve posting regularly on the Logos Blog (in addition to posting on his personal blog), writing product descriptions and press releases, editing and writing articles, demonstrating the software for reviewers, assisting reviewers in the reviewing process, looking for new markets, and finding new ways to let people know about Logos.
- Long answer: Below is most of the massive job description as it was posted on the Logos “employment opportunities” page last July (though it may evolve some now):
Press Relations and Customer Evangelism
Logos Bible Software is seeking a Marketing Genius! (“another” marketing genius that is . . .)
Successful candidates will have strong written and verbal communication skills, basic HTML and web-marketing experience, attention to detail, multi-tasking mastery, and a tenacity and persistence in follow-up that will achieve results while simultaneously reflecting well on the individual/company and achieve the desired outcome. Wow.
The marketing department rocks! We do some very cool stuff—and we sell an amazing product that we want the world to know about. How great would it be spending your day spreading the word about the Word? It’s pretty great.
This is a big job. So big, we might just split it up into two people and two jobs—unless you happen to be the marketing genius that can make it all happen at one desk.
Stuff needs to get done. Lots of stuff. You know, stuff like:
- Write, post and publicize corporate press releases.
- Pitch stories to members of the media and respond to media requests for information/interviews.
- Write articles for publication.
- Write or edit award entries, track entry deadlines, and perform any research needed.
- Work with publication editors and product reviewers to initiate and facilitate positive reviews of Logos software.
- Write and maintain press kit documents sent to product reviewers.
- Establish a positive, professional rapport with reviewers, answering their questions about the software and demonstrating software features in online meetings.
- Forward reviewers’ feedback and suggestions to the appropriate developer.
- Connect writers and reviewers with Logos users who can serve as sources.
- Write regular articles for the Logos Blog, on topics ranging from product tutorials to company culture.
- Solicit and edit blog posts written by others within the company.
- Track blog traffic stats and follow up on anything anomalous or noteworthy.
- Monitor discussion about Logos on newsgroups, blogs, and websites—commenting or contributing as appropriate.
- Inform bloggers about special events, product launches, projects, contests, etc.
- Collect and post new endorsements and customer testimonials.
- Maintain Tips & Tricks weblog by uploading new posts and responding to comments.
- Write compelling, benefits-driven marketing copy for web, email, and print.
- Post news and announcements to website.
- Organize a technical conference.
- Manage online affiliate program.
- Create custom landing pages for affiliates.
- Manage the creation of special product collections, as assigned.
- Manage product lines.
- Post tutorial and demo videos to the company website, after checking them for errors in content or playback.
- Write support webpages for urgent issues that arise (e.g., Vista compatibility).
- Develop concepts and write copy for print ads, banner ads, radio campaigns, and direct mail pieces.
- Edit articles and documents written by others in the company.
- Demonstrate the software to reviewers and others.
- Identify new markets.
- Proactively find new ways to promote the products.
- And lots more . . .
Attention to detail, identifying the best way to market to prospects, and making it easy to work with us means a lot in the marketing department. Think about that as you apply for this job. This is not your typical job posting.
Nor is Phil Gons your typical employee! In my opinion Phil is perfect for this position, and I’m thrilled for him and (selfishly?) for what this means for Logos users!