Chip Brown, Senior VP and Publisher at Zondervan Publishers (a Harper Collins company), recommends ten books on business and strategy:
- Christensen, Clayton M. The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business. New York: Collins Business Essentials, 2008.
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Fisher, Roger, and William Ury. Getting to Yes: Negotiating Agreement Without Giving In. Edited by Bruce Patton. 2nd ed. New York: Penguin, 2011.
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Hall, Doug. Jump Start Your Marketing Brain: Scientific Advice and Practical Ideas. Cincinnati: Clerisy, 2004.
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Kelley, Tom, and Jonathan Littman. The Art of Innovation: Lessons in Creativity from IDEO, America’s Leading Design Firm. New York: Doubleday, 2001.
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Kotler, Philip, and Kevin Lane Keller. Marketing Management. 14th ed. Upper Saddle River, NJ: Prentice Hall, 2012.
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Porter, Michael E. Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York: Free Press, 1980.
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Rath, Tom. Strengthsfinder 2.0. New York: Gallup, 2007.
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Silverstein, Michael J., and Neil Fiske. Trading Up: Why Consumers Want New Luxury Goods—and How Companies Create Them. 2nd ed. New York: Portfolio, 2005.
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Underhill, Paco. Why We Buy: The Science of Shopping; Updated and Revised for the Internet, the Global Consumer and Beyond. 2nd ed. New York: Simon & Schuster, 2009.
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Watkins, Michael. The First 90 Days: Critical Success Strategies for New Leaders at All Levels. Boston: Harvard Business School Press, 2003.
Update (4/2/2012): Chip Brown comments briefly on each the ten books.
