Ten Books on Business and Strategy

Chip Brown, Senior VP and Publisher at Zondervan Publishers (a Harper Collins company), recommends ten books on business and strategy:

  1. Christensen, Clayton M. The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business. New York: Collins Business Essentials, 2008.
  2. Fisher, Roger, and William Ury. Getting to Yes: Negotiating Agreement Without Giving In. Edited by Bruce Patton. 2nd ed. New York: Penguin, 2011.
  3. Kelley, Tom, and Jonathan Littman. The Art of Innovation: Lessons in Creativity from IDEO, America’s Leading Design Firm. New York: Doubleday, 2001.
  4. Kotler, Philip, and Kevin Lane Keller. Marketing Management. 14th ed. Upper Saddle River, NJ: Prentice Hall, 2012.
  5. Rath, Tom. Strengthsfinder 2.0. New York: Gallup, 2007.
  6. Silverstein, Michael J., and Neil Fiske. Trading Up: Why Consumers Want New Luxury Goods—and How Companies Create Them. 2nd ed. New York: Portfolio, 2005.
  7. Watkins, Michael. The First 90 Days: Critical Success Strategies for New Leaders at All Levels. Boston: Harvard Business School Press, 2003.

Update (4/2/2012): Chip Brown comments briefly on each the ten books.

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